Creator’s Insight. Marketer’s Expertise.
I’m Lauren, and I have over a decade of experience in brand, content, and campaign management for some of the UK’s biggest brands including including Simply Be, The Very Group, Frasers Group and The Boohoo Group.
As a freelancer, I’ve worked with fashion, beauty, lifestyle, and interiors brands to deliver campaigns that are not only creative and engaging, but also measurable and commercially impactful. From influencer strategies that drive thousands of conversions, to integrated brand campaigns across AV, social, and partnerships, I know how to bring ideas to life and deliver results.
Why Me?
What makes me different? I don’t just design influencer campaigns — I live them. As a fashion content creator, I’ve grown @grownuplauren to over 32k followers across Instagram and TikTok in just six months, collaborating with brands like New Look, Halara, and Temu, and generating income through affiliate platforms. This gives me a unique dual perspective: I understand influencer marketing from both the brand side and the creator side, so my strategies work for businesses and for the talent they partner with.
I bring a mix of creativity, strategy, and commercial focus, alongside the ability to plug seamlessly into your team as a consultant or fractional brand manager.
If you’re ready to talk about your next campaign, get in touch.
“Lauren’s strategic thinking, creativity and exceptional collaboration skills have been instrumental to the success of our influencer campaigns. She has consistently demonstrated a deep understanding of our brand and target audience, leveraging that knowledge to craft engaging and impactful partnerships with influencers.”
- Helen Hope, Head of Brand, Frasers Group